Ten years ago, I started this because I needed to rebuild. You chose to rebuild with me. Through algorithm changes, trade wars, a pandemic, inflation — every time the rules changed, you showed up.
This week, I'm saying thank you. Up to 50% off on pieces I've loved building for you. Because you deserve to know that on the other end of this, there's a woman in Austin who sees you.
With gratitude and a lot of coffee,
-Sarah-
sarah's designs
Sometimes the greatest comfort gives you the greatest confidence
Made with premium cotton blend.
This set is designed for days when you want to feel free and naturally feminine.
I moved to Austin at 40 with two suitcases. A marriage had ended. A city no longer felt like home. I was broke, tired, and the only person I had left to build for was myself.
One Saturday morning, I found a hand-dyed scarf at a weekend market. It cost more than I could afford. I bought it anyway — not because I needed it, but because I needed to feel like myself again. I wore it the next day and something shifted. Getting dressed didn't feel like surviving. It felt like choosing to show up.
That's when I understood: I wasn't looking for fashion. I was looking for permission. Permission to take up space. Permission to spend on myself. Permission to rebuild, one chosen thing at a time.
So I started sourcing pieces the way that scarf found me — with intention, with care, for women who know what it means to start over. Not trends. Not fast fashion that falls apart in a month. Pieces that feel like they were made for someone, not for everyone.
That's what this store is. It's not about selling things. It's about giving permission.
— Sarah
Yes only today we offer free U.S. shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.
Each product page includes a detailed size chart to help you find your perfect fit. I always recommend comparing the chart to a similar item you already own.
By the way, I also made a complete size guide. It's on the main menu. Check it out, if you need any help choosing the best fit.
If you’re in between sizes, I generally recommend sizing up for the most comfortable fit. Still unsure? My support team is happy to help you choose the right size!
Orders are typically processed within 3 business days after being placed.
Delivery takes about 8-10 days. But if you live in a very rural area, it might take more time.
I'm going to try my best to make sure you get your piece as soon as possible.
Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.
If you experience any issues or have questions, email us at sarahcalloway@sarahaparelaustintx.com.
